Maximize Your Reach with EDDM for Jewelers
EDDM for Jewelers - Discover Strategies to Attract More Customers Today!
EDDM for Jewelers - What is it?
EDDM for Jewelers, An Introduction
EDDM for Jewelers – Every Door Direct Mail® (EDDM®) is a direct mail service offered by the United States Postal Service that provides an affordable, targeted advertising technique to help businesses reach potential new customers.
With EDDM, mailers can target specific postal routes within a zip code. You pick the neighborhood you want to target, and a postal service carrier delivers your mail piece to every address on their postal route while delivering the day’s mail.
This allows you to reach your desired demographic in your desired area.
Creative Pro Marketing uses EDDM as an effective direct mail marketing strategy specifically tailored for jewelers. Some of these options included:
- Identifying and targeting the demographics that are specific to your jewelry store
- Designing mailers with messaging that converts browsers to buyers
- Ensuring the EDDM mailer lands in mailboxes at the right time (like before trunk show or sales event).
Understanding the Benefits of EDDM for Jewelers
EDDM can be a very effective means of advertising. With EDDM postage being so low, it allows you to promote your business with a direct mail piece in a very cost-effective way.
Most often, the cost to print and mail, including EDDM postage, can be less per piece than the cost of a first-class stamp. This provides an affordable marketing solution that can help you reach a wide target audience without the need for extensive mailing lists.
EDDM for jewelers marketing strategies help businesses, particularly jewelers, acquire new customers and retain existing ones through targeted mail campaigns.
EDDM for Jewelers - Retail Solutions
EDDM, or every door direct mail, is perfect for a jeweler who wants to promote a trunk show to nearby neighborhoods.
With Every Door Direct Mail, EVERY mailbox address on the postal carriers’ route gets a mail piece delivered. So, no mail list is needed. This is one less thing that is needed to promote your jewelry business, which means you save time and money.
Every Door Direct Mail (EDDM) helps jewelers reach ALL addresses in a defined area with some of the lowest postage rates offered by USPS.
What Size Mailer can I Send with Every Door Direct Mail?
Given the size requirements for an EDDM mailer are the same as that for a flat mailer (a large postcard or envelope), jewelers can send out an oversized postcard and gain greater visibility.
To qualify for EDDM postage rates, the mail piece must be greater than either 6 1/8” high or 10 1/2” long on one side, with maximum dimensions of 15” long or 12” high.
According to a study conducted by the Direct Marketing Association, large postcards received a 4.25% response rate. Sending out an oversized postcard will make your mail piece really stand out in a pile of mail.
You can “go big” with Every Door Direct Mail and get your jewelry business noticed!
Effective EDDM campaigns require clear and concise messaging to avoid distracting customers. The right message and attractive images on EDDM postcards can also lead to higher engagement rates.
Are EDDM Postcards an Effective Way to Promote My Jewelry Business?
In general, direct mail postcards, such as EDDM postcards, are an excellent tool for marketing any business, but it is an even better method for jewelry stores.
Direct mail marketing with EDDM postcards can get your information in front of your potential customers fast and scalable to fit any budget.
Since you can use a large size postcard with EDDM, you message will stand out in the recipient’s mailbox.
The 80/20 rule states that 80% of U.S. disposable income is spent within 20 miles of home. For large cities like Philadelphia, that distance can be as small as 1 mile (or less) from home due to high population density in some areas.
Every Door Direct Mail allows you to target specific mail routes in neighborhoods that are likely to bring you new customers. This makes marketing to your most likely prospects simple and effective.
Mailing and Delivery
Consistency is key when it comes to EDDM campaigns. To truly maximize impact, it’s important to send out your mailers on a regular basis.
This ensures that your jewelry store remains top-of-mind for customers, reinforcing your presence in the community.
Effective EDDM campaigns require consistent monthly mailings over a period of time to maximize impact.
By scheduling consistent monthly mailings, you can effectively build awareness and recognition while maintaining a steady flow of engagement with your current customers and your new customers.
Optimizing Your EDDM Campaign
This ongoing approach not only helps in attracting new customers but also in retaining existing ones, making sure you are always the first jeweler they think of when they think about purchasing jewelry.
Whether you’re advertising a trunk show, promoting a new collection, or having a Mother’s Day sale, EDDM postcards are a proven method to get customers in the door.
You can target specific mail routes, neighborhoods, and zip codes to attract prospective customers who may be interested in your products and services.
This is an effective way to make sure your marketing dollars are targeting prospective customers in the areas you choose.
Keeping Your Business Top of Mind with Potential Customers
As a jeweler, your name is one of your most important assets. You want your name in the mind of every potential customer within the areas you serve, so when they are ready to buy jewelry, you are the first jewelry store that comes to mind.
As you establish yourself within specific neighborhoods and communities, EDDM can be sent on a regular basis so that prospects will come to know you as the area’s jewelry store and the top authority on jewelry in the city.
Maybe you are expanding into a new neighborhood. With EDDM, you can promote yourself as the go-to jewelry store in the area.
Since Every Door Direct Mail is so cost-effective, you can promote your business in one area and change to another area to target even more new customers.
EDDM Postcard Design and Printing
Overall, an EDDM campaign is a cost savings solution to target customers in a particular area.
But if you want to get the most out of your EDDM campaign, make sure to have your mail piece professionally designed and have a clear call to action.
Make sure the design reflects your jewelry store’s standards and will catch the attention of the recipient.
Understanding EDDM Options
Businesses can save time because they do not need to deal with complex logistics because Creative Pro Marketing offers full service EDDM options that include messaging, design, demographics, targeting, printing, sorting, traying, and delivery to your local post office wherever you are in the United States.
Jewelers should consider using the full service EDDM options offered by Creative Pro Marketing for EDDM to simplify the printing and delivery process.
In order for the post office to offer such low postage rates for EDDM mailings, there are strict USPS requirements and guidelines for printing, processing and mailing.
EDDM mailings require a postage permit, however we have all the EDDM postal permits. We allow our clients to use them which helps to keep your costs low.
Get Help from the Experts
We have been using EDDM campaigns for jewelry stores across the country since the post office first introduced EDDM in 2011.
We are pros at designing, printing and processing EDDM postcards using the USPS standard guidelines.
You can have the peace of mind that your entire project will be produced under one roof by the experts in Every Door Direct Mail – Creative Pro Marketing.
Please call us at 888-448-6998 or email Jason at hello@creativepromarketing.com to get your EDDM campaign started.