Search Engine Optimization

Search engine optimization (SEO) is possibly the most important element of getting your website noticed by Google.

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The Power of Search Engine Optimization

Search engine optimization is the driving force behind the search results you see when you look for something on Google. SEO is a complex and constantly-changing machine, but we’re here to help.

The most essential part of SEO is the keyword. These words and phrases are what you predict customers will be searching for when they come across your website. First, we’ll do a top-to-bottom study of your website and your company’s industry. Then, we’ll help determine the optimal keywords for driving traffic to your site (we also do this for Google Ads). Finally, after identifying the right keywords, we’ll do a detailed scan of your website, including its headings, image tags, meta descriptions, page structures, and titles. Keywords need to be present at every level of your website, including those elements that users don’t see. We’ll also do a competitive analysis to see what your top competitors are doing – both right and wrong.

Part of what makes SEO such a challenge to master, is that it’s always changing. Google implemented a change recently where it checks your keywords more stringently to make sure they make sense “in context.” In the past, you could overload your text with keywords to try game the system, but no such luck anymore. That means your content has to be top-notch and readable as well as keyword-dense. Therefore, it’s more important than ever to have an SEO expert on your side to guide you through this complex process. 

Key Recommendations

Images and Text: These are the most important elements of the visible content on your website. Google checks images for their alternate text (what you see when you hover over), which have to have keywords. It’s possible that a customer could come across your website via a Google image search, so keywords are essential. Be sure to use non-copyrighted images, especially if you’re using stock photography – you don’t want a copyright violation! In terms of text, write at least 2,000 unique words of keyword-heavy content for each page, breaking it up with subheadings and images.

Links & Downloads: Google also evaluates your web ranking based on the inbound and outbound links on your site. It shows that your website is interacting with other places around the Internet, which is an important element of SEO. Every page should include at least one inbound (a link to one of your own pages) and one outbound link. You should also include links to files that your users can download onto their devices.

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