Digital Marketing Services
Here are three key things to keep in mind as you approach digital marketing.
Web Design > SEO Management > Google Ads > Google Analytics
An Optimized Website
Digital marketing is primarily driven by a clean, well-optimized web presence. Good content, relevant images, a sensible structure, and proper SEO are all essential to the best possible website. We’ll go over every element of your website to make sure your users are getting an exceptional experience. Remember, if they’ve clicked through to your website, they want to find what they’re looking for quickly and easily. Having an optimized website will increase traffic and ultimately drive your business. Our Search Engine Optimization page has more information on SEO practices, which are key to an effective site.
A Verified Page
If you search for your business address on Google Maps, it may show the name of your company, but you can’t control which information Google shows, if you haven’t verified your business listing. You do this through Google My Business, a service designed to help list your business with accurate information, and interact with your customers. With a verified business on Google, you can add images, addresses, and helpful information about your company. For example, if you’re a restaurant, you can include your menu right on Google. Customers can post reviews on your page which will also show up in search. You can only respond to your customer’s reviews if you have verified your listing. Competitors may not have thought of this step, so take advantage of it! We’ll keep you up to date on all things Google My Business, so you don’t have to. Check out our Google My Business page for more information on how to verify your listing.
PPC & Google Ads
Google Ad campaigns are among the most successful forms of web advertising in the world. You’ll want to take advantage of pay-per-click (PPC) advertising, using our expert research into keywords and industry trends. If you want a chance to rank higher than your competitors in search results, it will require an outstanding campaign. Luckily, that’s what we do best! Like Google My Business, Google Ads are constantly changing and evolving, and we’ll be there to monitor these changes and keep you moving forward. Our Pay-Per-Click page has more information on our Google Ads Management Services.