Pay-Per-Click and Google Ads
With Google ads, you can boost your website above traditional Google search results.
Web Design > SEO Management > Google Ads > Google Analytics
What Are Google Ads?
When you search for a product or service on Google, you’ll typically see a few results at the very top of the page with a little “AD” signifier next to them. These are pay per click ads, and they’re pretty self-explanatory. They’re ads that a company is only charged for if a user clicks through to their site. An effective, well-written Google ad can sometimes make all the difference in whether or not someone visits your website. One of Creative Pro Marketing’s specialties is crafting excellent Google ads for our clients. Read Google’s take on pay per click advertising.
Unfortunately, you can’t just spend lots and lots of money to make sure your ads are always at the top of the search page. You have to craft your landing page with the right content so Google determines your ad is more relevant than your competitors. Proper keyword research is an integral part of our approach to pay per click advertising. First, we’ll conduct in-depth research into your company and industry. Then, we’ll analyze that research and use it to generate lists of potential keywords which are then tested for effectiveness. These keywords are examples of what your customers will be searching for when they come across your Google ad. A successful Google ad can mean more money in your pocket and at less cost to you.
You can read more about Google ads in our Digital Marketing Services page.
Give us a call today so we can answer any questions about pay per click advertising!
Google Ads and Pay-Per-Click FAQs
Many of our clients have managed their own Google Ads in the past. The problem is, that they are not a Google Partner, and don’t have access to the latest changes and information that Google provides. We study Google ads all day, every day. We are aware of the most efficient way to gain conversions that make you the most money. We also understand the importance of raising your quality score, which ultimately can lead to a lower cost per click. For example, we were hired by a plumbing company who managed their own Google ads for 4 years. After hiring us, their cost per click dropped in half, saving them hundreds of dollars per month, AND we increased their conversions (phone calls to their office for services) by 3 times! By the second month, they were spending less per month (even including our fee) and making more. Our sole purpose is to help your company make more money.
Of course you can, but you will be wasting valuable time where you could be building credibility and traffic with Google. The sooner you start, the sooner you can start making more money. The typical website takes 6 months to 2 years to rank on the first page of Google through organic means. If you start running managed Google Ads right away, you can start showing up right away, driving more traffic, building credibility and getting sales conversions.