Event Marketing for Jewelers
Drive More People to Your Door by Creating Excitement About Your Next Jewelry Event
Event Marketing for Jewelers That Fills The Room
Connect with Customers and Prospects on Social Media to Create Excitement for Your Event
Most consumers use Facebook and Instagram. You can be sure your customers are using them, probably daily. These social media platforms are a great place to connect with your customers and prospects to create excitement for your event. Every Facebook or Instagram post is an opportunity to engage with your audience and gain new followers. Posting to social media channels is vital to the success of an event.
Going live on Facebook during the event is a great way showcase the event and create the “fear of missing out” with potential customers. This is also a great opportunity to introduce your staff so people can put a face with a name. This will help potential customers to feel a connection with your employees before they even set foot in your store. And they will recognize them when they do visit your store.
Going live is also an opportunity to showcase your jewelry lines. Show off those beautiful pieces. Demonstrate how to wear stackable rings and bracelets. This will also open up a line of engagement between you and your audience. You can answer questions, live, in real time, which creates a unique experience for the viewers.
We are experts in event marketing for jewelers. Let us help you navigate this social world and get more people to your events.
Using Email to Create Curiosity and Increase Interest in Your Next Jewelry Event
Email is a great way to keep in contact with your customers and prospects. It is also a good way to let them know about an upcoming event. Sending out an eblast about your event will start getting people interested. With the many emails we all get every day, it is important to make your email eye-catching so it creates excitement. Make sure the message is clear and powerful to get people interested. Be sure to include a call to action like a link to allow people to register or to be notified of updated information regarding the event.
We’ve been doing email marketing for jewelers before it was cool. Let us help you get more people to your events by creating a compelling email that will increase traffic to your event.
Using Google My Business to Promote Your Next Jewelry Event
Having a current and accurate Google My Business account is a must in today’s digital world. Your Google My Business profile is a free tool from Google that allows you to control the way your business appears on Google Search and Maps. It allows you to connect with customers, create posts, list your products and services and a lot more. Think of this as your old Yellow Pages listing, on steroids.
Google is easily the most popular and widely used search engine today. Google processes billions of searches every day. This is how people search for and find businesses today. These could be potential customers who are actively searching for your products. Having an accurate listing is imperative. This is where people will look up your address or phone number. You should include a clickable phone number to make it easy for people to contact you. Accurate information means you won’t miss the opportunity when someone is searching for your jewelry business or for more information on your event.
Need help setting up your Google My Business page? We can make sure your listing is up to date so you never miss an opportunity to engage with your customers.
Kick It Up a Notch with Google Ads
Want to really reach your potential customers? When done strategically, Google Ads provide a cost-effective way for your jewelry business to reach a virtually unlimited, targeted audience. This could help you get increased traffic to your event. They can help you reach your target audience and inspire them to come to your next event and possibly make a purchase. Utilizing Google Ads offers opportunities to increase brand awareness and sales.
One of the greatest advantages of running Google Ads is that they appear at the top of the search results page. This is above the organic listings giving you better positioning than your competitors who do not utilize Google Ads.
You may think that Google Ads are too expensive, however, they are so flexible that they fit into almost any budget. You can set daily spend limits according to your own budget. This allows you to advertise like the giants.
We know Google is confusing. We will make it easy to understand and quick to implement. We will produce your Google Ads and get them running, so you can focus on your event.
Direct Mail is an Excellent Way to Promote Your In Store Jewelry Event
Some may say that mail is dead. Even in today’s digital world, that just simply isn’t true. According to an ANA/DMA Response Rate Report:
“Direct mail outperforms all digital channels combined by nearly 600%.”
Marketers are re-embracing direct mail to achieve more relevant, customized communications.
With more people than ever working from home, sending a postcard is a great way to get a message about your event out to your most likely prospects. Procuring a targeted list, in addition to your house list will increase the chances for success.
We are direct mail experts and have produced direct mail campaigns for jewelers for over 27 years. We have a very affordable method where we produce Google Ads, Facebook Ads and Instagram Ads to complement the direct mail piece, wrapped all together in one campaign for outstanding results. Contact us today for more information.
Make Your Next Jewelry Event A Smashing Success!
We have many proven strategies that will help you stand head and shoulders above your competition. You have a passion for the jewelry business. We have a passion for marketing. Let us help you get more people in your door, more visitors on your website, and make your next event an incredible success!
Please enter your name and email to contact us today and get started marketing your next trunk show, new collection debut or event. Together we can make your next jewelry event a smashing success!