Direct Mail for Jewelers
Direct mail for jewelers engages your audience with personalized, tangible and memorable communication.
Does Direct Mail for Jewelers Really Work?
You may be asking yourself “does direct mail really work?” According to an ANA/DMA Response Rate Report,
“Direct mail outperforms all digital channels combined by nearly 600%.”
Marketers are re-embracing direct mail to achieve more relevant, customized communications.
The USPS reports that 53 percent of households read their advertising mail, while an additional 21 percent scanned their mail. Therefore, it is a very effective means of marketing your jewelry business.
With more and more people working from home, your direct mail piece will most likely be seen. According to a Gallup Poll, 41% of Americans look forward to checking what is in their mailbox each day. Americans 65 and older are more likely than younger adults to enjoy checking the mail, but 36% of Americans under 30 are also excited to check their daily mail. With direct mail, your message reaches your customers and potential customers where they are.
No Time to Work on a Direct Mail Campaign for your Jewelry Business?
We get it. You’re busy running your business. Our dedicated team of direct mail experts and graphic designers can put together a direct mail campaign that will get more traffic to your jewelry business both in store and online.
From concept to design, from mail list procurement to dropping the mail piece at the post office, we do it all so you can focus on growing your business. After all, you got into the jewelry business because you have a passion for it.
We have a passion for direct mail and know the results it can deliver for your jewelry business. We will create an effective custom direct mail campaign for your business that will get results.
True Cost of Direct Mail
Most people think of direct mail as an expensive way to market and advertise their businesses. However, when you look at the return on investment (ROI) of a successful direct mail campaign, they typically pay for themselves. As shown in a study by Go Inspire Group, Direct mail has an ROI of 29%.
According to a recent study, direct mail and email marketing campaigns get similar response rates, however
“Direct mail campaigns generate purchases that are five times larger than email campaigns.”
Combining email with direct mail led to the best results: purchases that are six times larger than email alone. With those kinds of results, direct mail can lead to more sales than email alone, which makes it a very valuable tool in the marketing arsenal.
Who couldn’t use more sales? With competition for customers’ attention higher than ever, keep your jewelry business top of mind with direct mail. Not only do we create effective direct mail campaigns, but we can also incorporate a plan that includes email for that extra boost.
Direct Mail Leaves a Lasting Memory
Multiple neuroscience studies show that direct mail is easier to understand and more memorable than other communication channels – especially digital. According to market research firm True Impact, direct mail triggers the feeling of wanting that drives your behavior 20% more than digital media.
Direct mail is one of the most trusted methods to communicate with your customers and potential customers.
- Think about it, when it’s something important or official, it’s always delivered by mail.
- Direct mail reinforces and integrates your other marketing channels with the physical world.
- It’s tangible and tactile.
- It tends to hang around longer than emails.
- People put postcards on their refrigerators to remind them of events or special deals.
- They keep brochures around for reference.
- Direct mail has a much longer shelf life than digital media.
Tips for a Successful Direct Mail Campaign for Your Jewelry Business
The most successful direct mail campaigns start with a good mailing list. The mailing list can make or break a direct mail campaign. It is a well-known fact that an ugly postcard sent to an excellent mailing list will outperform a beautiful postcard sent to a horrible mailing list every single time. Let us professionally design your direct mail piece so it is both beautiful and effective.
Use A Good Mailing List
A good mailing list contains the recipient’s first name, last name, address, city, state and zip code. Mailing lists should be formatted and maintained in a Microsoft Excel document where each part of the recipient’s address is in a different column. A mailing list should never be stored or maintained in Microsoft Word because Word is not built to handle data. Always keep your mailing list up to date and make sure it targets the right market for your business. If you need a mailing list procured, we that for you too. We have years of experience procuring mailing lists for luxury goods industries. We can pull a list of potential customers that meet your specific demographic needs. Our direct mail department offers sophisticated data processing services, data modeling with AI, personalization strategies, and automated or hand inserting enclosures to ensure the most successful campaign possible.
Create a Relevant Message
Create a relevant message that focuses on the benefits to your customer. Make sure you have a call to action. You have to tell the recipient what you want them to do — go to your website, come to your trunk show, buy now, etc. Clearly direct your customers and prospects to your call to action. Then, split test the results by varying the messaging, call to action, and imagery. This enables you to create the best ROI for your direct mail campaign.
Integrate Digital into Your Direct Mail Campaign
After working with jewelers for over 27 years, we understand the jewelry industry and how to get customers in your door. We can supercharge your direct mail campaign by integrating with digital marketing channels, such as Google, Facebook and Instagram.
Each marketing channel works together to create a winning direct mail campaign for your jewelry store. Learn more about our Direct Mail Blitz program that integrates direct mail with Google, Facebook and Instagram.
In conclusion, jewelers who use direct mail to promote their businesses are seeing incredible results. Direct mail is one of the very best ways to market and advertise your jewelry business. Using direct mail combined with email and other digital channels boosts the effectiveness and increases your ROI by 23-46%. Call 888-448-6998 or email hello@creativepromarketing.com today to get your direct mail campaign started and watch your profits soar.
Please enter your name and email to contact us today and start seeing incredible results using direct mail to market your jewelry store or your next event. Let us help you drive prospective customers to your door!
